Last updated: August 17, 2026
PawPlanr™, a product of Ourly LLC, provides appointment scheduling software to pet-care businesses — groomers, boarding kennels, daycares and trainers.
When you book with a business that uses PawPlanr, that business can send you text messages about your own appointments: booking confirmations, reminders, cancellations and schedule changes. Messages are sent on behalf of the individual business you booked with, and its name appears in every message.
On the business's online booking page, after choosing a service and time, you reach a form for your contact details. There you will find an optional, unchecked box:
(Optional) I agree to receive appointment reminders & confirmations by text from [Business Name]. Message frequency varies by appointment, typically 1–4 messages per booking. Msg & data rates may apply. Reply STOP to cancel, HELP for help.
The box is never pre-ticked, and consent is never required to book. If you leave it unticked you will be emailed instead. A separate, equally optional box covers promotional messages; leaving it unticked has no effect on your booking.
Consent is recorded per business with a timestamp, and applies only to the business you gave it to. Agreeing to messages from one business does not opt you in with another.
Message frequency varies by appointment — typically 1–4 messages per booking (a confirmation, a reminder, and any changes you or the business make). Promotional messages, if you opted into them separately, are limited to 4 per month per business.
Message and data rates may apply. PawPlanr and the business do not charge you for these messages; your mobile carrier's standard rates apply.
Reply STOP or UNSUBSCRIBE to any message. You will get a single confirmation and no further messages from that business.
To start again, reply START or UNSTOP.
Reply HELP or INFO to any message and you will receive the business's name and a support contact. You can also email support@pawplanr.com.
Carriers are not liable for delayed or undelivered messages. Message delivery is best-effort and depends on your carrier and your device.
We do not sell or share your phone number or the contents of your messages with third parties for their own marketing. Mobile information is not shared with third parties or affiliates for marketing or promotional purposes. Phone numbers are shared only with the messaging provider that delivers the messages on our behalf.
Full detail is in our Privacy Policy, alongside our Terms of Service.